Isn’t your #1 goal to get people to your website – traffic, right? No, the ultimate goal is to create a list – isn’t it? Isn’t the “money in the list?” Well, close. You’re right in that money is the ultimate goal through conversion of visitors.
Of course, there are many ways to generate traffic to your website, metrics to calculate your conversion rate, etc. But that’s not what I want to talk about. We are talking about the personal touch – yes, even in internet marketing.
Believe it or not, traffic is not that difficult to generate and there are all kinds of e-books and articles on generating traffic. But conversion is more important than traffic.
And conversion is more likely to happen with a “personal touch.” A personal touch means YOU directly interact with the prospect; you create a relationship built on trust, the same as in offline marketing. This can be through a free (and valuable) report or e-book, an e-mail, a phone call or whatever you can think of.
Trust requires time, not just immediately attempting to make a sale, which isn’t the most effective way to convert anyway. It requires offering something of value. Customers are not stupid or ignorant. They look for value, even online. With so much hype online, we risk losing sales of true value, as the customer finds it harder (again, they’re not stupid) to distinguish between someone enthusiastically demonstrating the benefits of a product/service, and someone “selling hype.”
Here are some ways to gauge whether you have the personal touch versus “selling hype”:
1. Would you be comfortable telling someone about your product offline? You should be enthusiastic about your business but not on the border of exaggeration.
2. Could you look a customer in the eye and tell them about your product? Would they believe you?
3. Would you feel comfortable talking to your customer AFTER making the sale? Or would they feel tricked? The best way to make repeat sales is to build a relationship, sell valuable products and follow up with additional contacts with customers.
4. Would customers buy your product if it was on the shelf in a store? If so, would they come back for more? Would they tell their friends about it? Would it be competitive against other products?
A valuable product/service is fundamental. A relationship built on trust will allow for future sales. When customers believe you – and you are genuine and sincere – the traffic will come, and the money will follow.
Make it happen!!
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Chris Brown is a PhD student specializing in Entrepreneurship. He also enjoys internet marketing and has achieved financial success in “THE #1 BUSINESS.” Check it out at http://www.lawofsuccess.biz. He can be reached via email at chrisbrown77@gmail.com.
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The Secrets of Chat Room Marketing Exposed
Chat Room Marketing is the use of online chat rooms to promote your product or service. Chat rooms are usually broken down into categories.
First, find the right chat room where your targeted audience would gather. Create a chat room profile with your ad, business info, or signature file in it. Announce to
everyone in the chat room something interesting or free that's offered on your website. This will draw visitors to your website. (Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered SPAM.)
Second, send electronic messages to target people in the chat room that would be interested in your products or services. Start a conversation with them. After a few moments, indirectly bring your sales pitch into the conversation. This is a great
way to do one-on-one selling electronically. Do not directly SPAM them with your messages.
-Marketing With Your Website's Chat Room-
Just having a chat room on your website can create an online community and bring visitors to your website. Host a free online seminar in your chat room about a subject of your expertise. Use a chat room to meet with current customers if they have any questions or problems. Regularly schedule free events in your chat room. Schedule experts to speak in your chat room.
Host other people's chat rooms as an expert. Charge for doing this to earn extra money, or just do it for free to gain publicity. Make sure your spelling and grammar is correct when chatting, so people understand what you are typing. Use some chat room emoticons and acronyms to help people understand what you're typing.
Use " :D " to show your laughing
Use " :) " to show you are smiling
Use " BTW " which means "by the way"
Use " FAQ " which means "frequently asked questions"
Use " IMHO " which means "in my humble opinion"
Use " LOL " which means "laughing out loud"
Use " TU " which means "thank you"
Marketing your products or services in chat rooms is a more personal way to gain new customers. Prospects are actually communicating with you instead of reading your ad. (You may even make a few friends along the way.)
To Your success!
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Chris Brown is a PhD student specializing in Entrepreneurship. He also enjoys internet marketing and has achieved financial success in “THE #1 BUSINESS.” Check it out at http://www.lawofsuccess.biz. He can be reached via email at chrisbrown77@gmail.com.
Reprint in full with writer's name, contact information and bio.
10 Successful Ways To Multiply Your Sales
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.
2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.
3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.
6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.
7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.
8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.
9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.
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Chris Brown is a PhD student specializing in Entrepreneurship. He also enjoys internet marketing and has achieved financial success in “THE #1 BUSINESS.” Check it out at http://www.lawofsuccess.biz. He can be reached via email at chrisbrown77@gmail.com.
Reprint in full with writer's name, contact information and bio.
